So What if I Don't Recycle- Sponsored Article

So What If I DON’T Recycle?

From Ruth Robinson of Person of the Planet

We have all heard this:  what difference does my lone effort to ‘recycle, reduce and reuse’ make?  It is hard to respond because it is a hard question to definitely answer.  I found this article on this exact subject and have condensed it for you to consider.


Does “Every Little” Action Really Add Up to Change?

by Deborah McNamara on December 4, 2017 Northwest Earth Institute

“We came across a study released by our friends at World Wildlife Federation entitled Simple and Painless? The Limitations of Spillover in Environmental Campaigning. One of the key assertions of the report posits that focusing on smaller individual actions will only lead to small results. “Don’t be distracted by the myth that ‘every little helps.’ If everyone does a little, we’ll achieve only a little,” share the authors.

At a recent Northwest Earth Institute staff meeting we discussed this article. Perhaps a focus on individual actions helps to relieve an element of responsibility from other sectors, but we at the Earth Institute have always seen the potential for individual actions leading the way towards broader change – not only in our personal lives, but in how our actions affect our communities, our organizations, our workplaces and our schools. We’ve always stood by the truth that individuals are the seeds of change – even within larger entities with more power to effect the ambitious changes we do so desperately need.

At NWEI, we believe in an “all hands on deck approach.” Individuals taking action shouldn’t replace organizational or government responsibility. Individuals taking action on any level can only serve to enhance broader efforts and initiatives. Every person has a potential role to play in catalyzing larger shifts. And, we do know that individual actions DO add up, contributing to shifts in culture and practice and new values taking root.

We’re heartened by a recent study conducted by the Pew Research Center which reports that most Americans say yes when posed with the question: “Should the country do whatever it takes to protect the environment?” According to the Pew Center, most Americans report concern for the environment, and one in five try to act on that concern all the time. What would our collective impact be if a larger percentage of individuals was not only taking individual action, but also applying pressure on larger systems, government and organizations?

As our Executive Director David Macek says, “We definitely respect and see the value of the great movements working on policy changes, however we don’t think it’s wise to put all our eggs in that one basket. Research shows that there is a huge gap in people’s behavior, and with any new policies advocating far-reaching effects, people would need tools to change their behavior. Indeed, many people want change at the paradigm level but this is extremely difficult and unpredictable. Behaviors are a critical point of intervention and if you’re changing the behaviors of thousands of people, it does add up.”

So yes, “every little” action does add up. But it also does not stop there. That’s what we love about working with the Northwest Earth Institute community of change makers. We know you know this – and we love following all the ways you are changing your communities – and changing the world.”

Please work with Person of the Planet where we agree with the NWEI that “every little” action does indeed add up.